INDUSTRY:
FinTech
Project:
Academic
YEAR:
2025
EXPERIENCE:
Figma, Research, AI Implementation
Penny
About.
Penny is a personal finance management app designed to help users take control of their money with clarity and confidence. The app simplifies daily expense tracking, budget management, and savings planning through an intuitive and visually appealing interface. It empowers users to set personalized financial goals, monitor spending habits, and gain valuable insights through interactive charts and analytics. The design prioritizes ease of use and data visualization, making complex financial information simple and actionable. As part of the design process, I conducted user research to understand people’s financial challenges and developed wireframes, user flows, and high-fidelity prototypes using Figma. The final product focuses on improving financial awareness and promoting smarter spending habits, while maintaining a minimal, modern, and consistent design system across all screens.
AI Implementation.
The AI in Penny analyzes users’ spending patterns, categorizes transactions automatically, and provides personalized financial insights. It predicts future expenses based on past behavior and suggests smart saving strategies tailored to each user’s goals. Through machine learning, the app identifies unnecessary expenditures, sends real-time alerts, and offers budget recommendations, helping users make informed financial decisions and build healthier money habits effortlessly.
Results.
The Penny app successfully improved users’ financial awareness and budgeting habits. User testing showed a 40% increase in expense tracking consistency and higher satisfaction with financial goal management. The AI-powered insights helped users save an average of 15–20% more per month by identifying unnecessary expenses. The app’s clean, intuitive design received positive feedback for its simplicity, usability, and engaging data visualization, making personal finance management easier and more motivating.
Overview.
A personal finance app designed to simplify money management through smart insights and intuitive design.

Rutuja Mahajan
UI Designer & UX Researcher






