INDUSTRY:
Food Industry
Project:
Personal
Year
2025
Experience:
UI Design, UX Designer
Moon plate
About.
MoonPlate is a 5-star restaurant brand offering curated dining experiences across India. The digital platform showcases modern luxury, easy navigation, online reservations, and a seamless experience for food lovers seeking sophistication and convenience.
Challenge.
Maintaining luxury aesthetics without compromising usability.
Ensuring the earthy color palette did not reduce visual clarity.
Designing a premium look and feel that remains mobile-responsive.
Creating consistent brand identity across website + app.
Balancing minimalism with required restaurant information (menu, reservations, locations).
Result.
Achieved a high-end digital identity that matches MoonPlate’s 5-star positioning.
Improved user flow for reservations and location browsing.
Established a cohesive brand system used across the website, mobile screens, and marketing collaterals.
Created a visually immersive experience that strengthens brand value and user trust.
Overview.
A premium, luxurious digital experience crafted for MoonPlate — a 5-star multi-location restaurant brand — combining rich aesthetics, intuitive UX, and a cohesive brand identity across web and mobile.
Rutuja Mahajan
UI Designer
